Penzel BUSINESS & SPACE Solutions
EST. 2007
With over 20 years of experience in launching and growing businesses, we offer instant access to deep expertise, strategic thinking, and actionable tools.
We support projects of any scale — from strategic concept and team building to product development, spatial design, and systemic efficiency.
[About us]
Penzel is a consulting firm that helps launch, develop, and transform businesses and projects built around spaces, products and people.
We bring deep expertise in areas such as:
Concept development and growth strategy
Business model optimization and operational excellence
Brokerage and consulting in commercial real estate
Audit and revitalization of infrastructure assets
Visual and architectural solutions
Marketing, positioning, and brand strategy
Team recruitment and training.
Grand Café Provence French restaurant
From concept to full operational management for 15 years
Shumrinka
One of the best wineries in Russia. Concept development and business planning for the expansive "Wine Resort" project.
White monkey
A cheerful spot with music on the shore of the Strogino Gulf, near volleyball courts and the beach. Project rebranding, menu concept development, and team selection.
FLORENTIKA
The largest flower production in Russia. Brokerage services for selecting premises for a flower shop and distribution center.
Atrium Hotel Suhum
Conducting a consultation to identify and analyze potential growth points, proposing development strategies to improve business processes and increase efficiency. Concept of rebranding.
Il Maximus
Concept
Concept
Inspired by an in-depth analysis of market trends, we developed a unique restaurant concept in Israel, aiming to capture and reflect the moods and preferences of the local audience
Eat Farm Fresh
Development of a concept and financial model for a retail store network by the largest online platform for farm produce in Russia, based on the use of the latest trading technologies and a deep understanding of market trends.
VAZUZA COUNTRY CLUB
Organizing an on-site consultation to evaluate the service and quality of the restaurant, with the goal of identifying growth opportunities and suggesting ways for their development.
Restaurant Duzhina
Project management for the Abrau-Durso company. Authorial supervision until reaching planned performance indicators. Mediterranean and signature cuisine
Bicycle cafe
Development of a bicycle cafe concept, offering a unique space for cyclists where they can rest and rejuvenate, taking into account the characteristics and needs of the target audience
MOBITRUCK
Consulting for the leading food truck manufacturer in Russia on promoting their products and increasing sales. Development of strategies and activities to strengthen market positions and boost sales volumes.
Select Hotel Paveletskaya
Organizing an on-site consultation to evaluate the service and quality of the restaurant, with the goal of identifying growth opportunities and suggesting ways for their development
Pekarevo
Forest resort
Forest resort
Participation in the development of a forest resort concept, including the design of a restaurant and hotel complex, with an emphasis on creating an atmosphere of comfort and harmony with nature.
Magnus FOOD
Development of a concept, pitch deck, and prototype for an online food marketplace that connects sellers and buyers
Bliny fix
Development of a concept for a chain of pancake houses in Germany, including the adaptation of traditional recipes to local taste preferences, creating a cozy and appealing atmosphere, as well as promotion strategies to attract a wide audience.
Eleganzza Cafe
Development of a cafe concept and financial model for a wellknown brand of women’s handbags and accessories, aimed at creating a unique space where customers can enjoy quality service and an atmosphere that emphasizes the style and values of the brand. Includes market analysis, determination of potential profitability, and strategies for integrating the cafe into the overall brand concept to strengthen its market presence.
A detailed audit of the concept and business model of one of the leading catering projects on the territory of VDNKh (All-Russian Exhibition Center), carried out on the investor’s request.
Z-13
Development of a comprehensive rebranding project for an existing restaurant, including the revision and update of the establishment’s concept, creation of a new financial model aimed at increasing profitability and market attractiveness. The project involves an in-depth analysis of the current market position, identifying strengths and weaknesses, as well as the needs of the target audience to develop an effective development strategy and optimize business processes
RadarEda
We are creating a unique marketplace for smart shopping — a platform where surplus production and excess inventory find a second life, turning into advantageous offers for costconscious buyers.
[ How We Create Value ]
Penzel helps to:
We work with projects and entrepreneurs who are building, transforming, or scaling a business. We step in at any stage — from the initial idea to full operational excellence.
uncover a strong idea or rethink an outdated one;
turn a space into a functional and profitable product;
build processes, teams, and customer journeys;
reduce costs and improve operational efficiency;
restart stalled projects or launch new ones from scratch;
shape positioning, packaging, and communication.
Our goal is to make every solution work — delivering results and increasing the value of your project at every level.
We don’t offer fixed service packages — we dive into the core of the task and deliver tailored solutions. Whether it’s a strategic session, spatial reinvention, or full business transformation.
[ Contacts ]
How can we help you?
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OUR COMPANY
Bring Your Ideas to Life
Everything that you dreamed of can be brought to life exactly at the moment when you decide to win.