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Penzel Hospitality Solutions

EST. 2007

With over 20 years of experience in the restaurant and hospitality industry, we offer instant access to extensive knowledge and specialized technical expertise.

We can help you realize projects of any complexity, whether it is a complex solution, express consultation or something in between.

[About us]

Our company specializes in launching restaurants and hotels, as well as providing assistance to businesses experiencing financial difficulties or undergoing a recovery stage.

We possess extensive knowledge in areas such as:
concept development, cafe and restaurant operational strategies;
menu creation;
real estate brokerage services;
design and construction of dining establishments;
development of operational procedures;
marketing;
staff training.

[ Projects ]

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AND MANY OTHERS
Grand Café Provence French restaurant
From concept to full operational management for 15 years
Shumrinka
One of the best wineries in Russia. Concept development and business planning for the expansive "Wine Resort" project.
White monkey
A cheerful spot with music on the shore of the Strogino Gulf, near volleyball courts and the beach. Project rebranding, menu concept development, and team selection.
FLORENTIKA
The largest flower production in Russia. Brokerage services for selecting premises for a flower shop and distribution center.
Atrium Hotel Suhum
Conducting a consultation to identify and analyze potential growth points, proposing development strategies to improve business processes and increase efficiency. Concept of rebranding.
Il Maximus
Concept
Inspired by an in-depth analysis of market trends, we developed a unique restaurant concept in Israel, aiming to capture and reflect the moods and preferences of the local audience
Eat Farm Fresh
Development of a concept and financial model for a retail store network by the largest online platform for farm produce in Russia, based on the use of the latest trading technologies and a deep understanding of market trends.
VAZUZA COUNTRY CLUB
Organizing an on-site consultation to evaluate the service and quality of the restaurant, with the goal of identifying growth opportunities and suggesting ways for their development.
Restaurant Duzhina
Project management for the Abrau-Durso company. Authorial supervision until reaching planned performance indicators. Mediterranean and signature cuisine
Bicycle cafe
Development of a bicycle cafe concept, offering a unique space for cyclists where they can rest and rejuvenate, taking into account the characteristics and needs of the target audience
MOBITRUCK
Consulting for the leading food truck manufacturer in Russia on promoting their products and increasing sales. Development of strategies and activities to strengthen market positions and boost sales volumes.
Select Hotel Paveletskaya
Organizing an on-site consultation to evaluate the service and quality of the restaurant, with the goal of identifying growth opportunities and suggesting ways for their development
Pekarevo
Forest resort
Participation in the development of a forest resort concept, including the design of a restaurant and hotel complex, with an emphasis on creating an atmosphere of comfort and harmony with nature.
Magnus FOOD
Development of a concept, pitch deck, and prototype for an online food marketplace that connects sellers and buyers
Bliny fix
Development of a concept for a chain of pancake houses in Germany, including the adaptation of traditional recipes to local taste preferences, creating a cozy and appealing atmosphere, as well as promotion strategies to attract a wide audience.
Eleganzza Cafe
Development of a cafe concept and financial model for a wellknown brand of women’s handbags and accessories, aimed at creating a unique space where customers can enjoy quality service and an atmosphere that emphasizes the style and values of the brand. Includes market analysis, determination of potential profitability, and strategies for integrating the cafe into the overall brand concept to strengthen its market presence.
A detailed audit of the concept and business model of one of the leading catering projects on the territory of VDNKh (All-Russian Exhibition Center), carried out on the investor’s request.
Z-13
Development of a comprehensive rebranding project for an existing restaurant, including the revision and update of the establishment’s concept, creation of a new financial model aimed at increasing profitability and market attractiveness. The project involves an in-depth analysis of the current market position, identifying strengths and weaknesses, as well as the needs of the target audience to develop an effective development strategy and optimize business processes
RadarEda
We are creating a unique marketplace for smart shopping — a platform where surplus production and excess inventory find a second life, turning into advantageous offers for costconscious buyers.

[ Our services ]

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  • Operations strategy
  • Marketing strategy
  • Brand strategy
  • Catering strategy
  • Delivery strategy
  • Growth strategy
  • Start-up and roll-out
  • POS & back office selection
  • Staff recruiting & training
  • Bar & mixology service systems
  • Cash handling procedures
  • Delivery & catering operating systems
  • Manuals, policies, procedures, forms & checklists
  • Food safety audits & system development
  • Site selection
  • Demographic study
  • Lease negotiation
  • Mergers & acquisitions
  • Landlord representation
  • Tenant representation
  • Investor presentations
  • Fundraising and angel investors
  • Investor evaluation
  • Brand & concept development
  • Business plan development
  • Menu design & development
  • Exterior signage design
  • Branding packages
  • Marketing collateral & signage
  • Website design
  • Labor & food cost analysis
  • Rebranding of existing concept
  • Vendor analysis
  • Staff retraining & recruiting
  • Product mix - menu analysis
  • Termination services
  • Executive chef & mixologist consults Industry trends
  • Market analysis
  • Project management and oversight
  • Building design
  • Interior and exterior design
  • Architect selection and oversight
  • General contractor oversight
  • Liaison for permits & licenses
  • Menu implementation
  • Food & beverage product development
  • Delivery & catering menu development
  • Menu pricing
  • Food & beverage sourcing and costing
  • Vendor selection
  • Kitchen design & layout
  • Kitchen equipment selection

[ Contacts ]

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